Hooked: How to Build Habit-Forming Products

Nir Eyal, Ryan Hoover

Hooked: How to Build Habit-Forming Products
BusinessProduct ManagementPsychology


Hooked provides actionable steps for building habit-forming products. Based on years of research and practical experience, Eyal introduces the Hook Model, a four-step process used by successful companies to create products that keep users coming back. This book is essential for product managers, designers, marketers, and start-up founders seeking to drive customer engagement. Eyal offers practical insights, examples, and techniques from the tech industry, helping readers understand and apply behavioral techniques to develop products people love.